Pylon vs. Totem vs. Monument Signs: How to Choose the Right Sign

When selecting signage, pylon, totem, and monument signs each serve specific purposes, from grabbing attention along a highway to creating a welcoming entrance. Here’s a quick breakdown of each type and when to use them.


Pylon Signs

  • Purpose: Designed for maximum visibility from a distance.
  • Look: Tall, wide, often mounted on poles.
  • Best Use: Highways, shopping centers, or large properties needing to attract passing traffic.
  • Lighting: Typically uses LED panels or internal lights for visibility at night.

Totem Signs

  • Purpose: Close-up visibility with a modern, sleek design.
  • Look: Tall and narrow, perfect for small spaces.
  • Best Use: Entrances, business parks, or pedestrian areas.
  • Lighting: Often features edge or internal lighting for a polished look.

Monument Signs

  • Purpose: Low-profile, welcoming, and blends with the landscape.
  • Look: Short, wide, with a solid base.
  • Best Use: Neighborhoods, campuses, corporate entrances.
  • Lighting: Often unlit but can have uplighting.

Quick Comparison

FeaturePylon SignTotem SignMonument Sign
HeightTall, elevated on polesTall, narrowLow to the ground
Visibility RangeLong-distanceClose to mediumClose-up
Ideal PlacementHighways, large commercial areasEntrances, office complexesNeighborhoods, campuses
MaterialsSteel, reinforced plasticAluminum, glassBrick, stone, concrete
LightingLED or internalEdge-lit or internalOften unlit, possible uplighting

Final Tip

Choose a pylon for visibility from afar, a totem for a modern look in smaller spaces, or a monument for a welcoming, grounded presence at close range. Each brings unique strengths to help make your signage effective and inviting.

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