When choosing signage, the decision between totem and pylon signs often comes down to visibility, purpose, and space. Both types are freestanding and aim to get noticed, but each serves a different role depending on the setting. Here’s a straightforward look at what sets these two apart.
Totem Signs: Sleek and Close-Up
Totem signs are like the minimalist icons of the signage world—tall, narrow, and designed to be noticed up close. They’re a great fit for areas with limited space and are usually installed near entrances, sidewalks, or within plazas.
- Design: Totems are typically slim and vertical, with clean lines and modern materials like aluminum or glass, making them perfect for professional or high-end settings.
- Usage: You’ll find totem signs at office complexes, shopping centers, and even campuses. They often include logos, names, and sometimes directional arrows to help people navigate within a smaller area.
- Lighting: Many totems incorporate internal lighting, which adds to their sleek, modern look while also helping visibility at night.
Best Use: Go with a totem sign when you want to make a close-up impression without taking up too much space.
Pylon Signs: Big and Bold for Distance
Pylon signs are built to be seen from afar. These large, sturdy signs are typically placed along highways or main roads to attract drivers or foot traffic from a distance.
- Design: Pylon signs are generally wider, with a heavy base and enough height to stand out on busy roads. They often include multiple panels for displaying several businesses, making them ideal for multi-tenant properties like shopping centers.
- Usage: Common along highways or large parking lots, pylon signs are popular with gas stations, malls, and roadside businesses looking for maximum visibility.
- Materials: Built with tough materials like steel or reinforced plastic, pylon signs are designed to withstand wind and weather. Many include LED panels to stay visible day and night.
Best Use: Choose a pylon sign if you need to reach an audience from a distance and make a strong, noticeable statement.
Quick Comparison
| Feature | Totem Sign | Pylon Sign |
|---|---|---|
| Size | Slim and vertical | Large and wide |
| Visibility Range | Close-up | Long-distance |
| Best Placement | Entrances, plazas | Highways, parking lots |
| Lighting | Internal or edge-lit | LED or illuminated panels |
Final Thoughts
When deciding between a totem or pylon sign, think about where your audience will see it. For close-up branding and directional support, totems are the way to go. If you’re aiming to draw attention from a distance, pylon signs offer the impact you need. Both types bring their own strengths to the table—so choose the one that aligns with your project goals and space.
